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News // adidas Sues Big 5 Sporting Goods & World Industries in Trademark Dispute

€143.00

€56.99

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€143.00

€56.99

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words // Brandon Richard Those familiar with legal matters in the footwear industry know that top companies have been more aggressive in protecting their intellectual property in recent years. For German-based sportswear brand adidas, the concerns typically seem to surround their iconic Three-Stripe branding, the latest example pitting them against a popular retail chain and California-based skate company. According to a report from Reuters, adidas has taken legal action against Big 5 Sporting Goods and skate brand World Industries to stop them from selling sneakers with three parallel diagonal stripes. Appearing on models like the Monarch, the stripes used on the "W" logo of World Industries' sneakers somewhat resemble those on adidas' sneakers, the difference being arrow-shaped tips. Along with their complaint, adidas attached a Big 5 ad with World Industries and Adidas sneakers bearing a three-stripe design. "World Industries' merchandise is likely to cause consumer confusion, deceive the public regarding its source, and dilute and tarnish the distinctive quality of Adidas' Three-Stripe Mark," said a representative from adidas. The complaint was filed with the U.S. District Court in Portland, Oregon, hom...
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406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
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352522
363623
374724
385825
396926
4071027
4181128
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XXSXSSMLXLXXL
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UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46