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adidas NEO Label Announces Justin Bieber As New Style Icon

€184.00

€64.99

Availability: In stock

Size Chart

€184.00

€64.99

Details:
words // Brandon Richard Today, adidas NEO Label announces that they have tapped pop star Justin Bieber as their new style icon. As part of the two-year agreement, Bieber will wear his favorite NEO looks, make appearances for the label in major markets and share its latest news and collections through his social media reach. Additionally, Justin will front NEO’s seasonal campaigns under its “Live Your Style” tagline, with the Spring/Summer 2013 range to debut in February. “I found a real connection with NEO because it is about fashion,freedom and being true to who you are," said Bieber. "With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.” To celebrate the appointment, adidas NEO Label and Justin have launched the "Find My Golden Shoes Challenge." Pictures of custom NEO gold sneakers worn by Justin on tour have been hidden online. Clues will be posted on NEO's Facebook page daily, leading searchers to find the images on a different site. By solving the clues and finding the picture, a code will...
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Size Chart

Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46