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adidas Goes All In With New Marketing Campaign

€151.00

€58.99

Availability: In stock

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€151.00

€58.99

Details:
words // Brandon Richard Bringing the distinctive attributes of athletes, musicians, artists and fashionistas from around the world together in one setting, adidas has launched what they're calling their largest marketing campaign in history - all adidas. The new campaign, which officially launches today, features a series of Roman Gavras directed clips that showcase soccer stars David Beckham and Lionel Messi, Chicago Bull Derrick Rose, musicians B.o.B. and Katy Perry, the Notre Dame football team and skateboarders Silas Baxter-Neal and Lem Villemin among others. All adidas is built around 30 and 60-second TV spots, as well as an extended two-minute online version. Using real in-game footage and French electronic band Justice's "Civilization" as a backing track, the clips capture the legitimate passion each athlete and artist incorporates into their "game." “Today’s consumers are not one-dimensional,” said Patrik Nilsson, president of adidas America. “They live across the cultural spectrum and that’s where adidas has its edge. The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond. The new campaign allows us to create stronger, truer...
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Size Chart

Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46